The unsung song of the greats on-line who TWIST their lists
into bank and who RULE the engine roads into roaring slam dunks
and pay days larger in a MONTH than the common club earns
all blessed year long.
Let us recognize our own individual greatness and proceed.
If you didn't get the permission yesterday of at least
25 new prospects who voluntarily are consuming what
you sell for free, the question persists, do you really
have a business?
Permission marketing is where you draw a crowd
and vast amounts of strangers, who are in fact future buyers,
give you permission to speak to them.
Think of it like a huge volunteer army.
Each one of those Soldiers with cash in their hands
Each one asking, "why should I care and if you make me
care I will see the value and sell and close myself.
But alas, you have ZERO without a means to draw a crowd
And to get scores of strangers willing and able to give you
As in it was there idea, not yours.
Just as in, you are here reading this as a volunteer Soldier.
Just as in, you are in my funnel.
Now it is my turn up at bat and my burden to keep you
armed and informed.
First though, and forgive my latent manners; thank you.
THANK you for being here.
THANK you for your time.
And yes, thank you for your order.
Now or later, over 47% do order.
So, with all fanfare aside, thanks in advance.
Now for today's mind-set.
Permission marketing is built around the rational
calculation that both parties are safe. Look at it through
the customers perspective.
They have money to spend darn it. They do.
They simply don't have THE TIME to dicker with fast
talking hurry and buy me salesmen. Why? Because they
ren't sure if you are legit, nor do they even feel
safe enough--yet--with your company.
In this model, to go FAST is to go slow and to
go slow is to actually go fast.
The new model is simple.
All you do is persuade future buyers to volunteer their attention.
Not to buy anything. Just to watch you and to sample
whatever it is you are offering.
Hey? Didn't you listen to the hot music CD you last
bought 3-4-5 times BEFORE you sold yourself?
THAT is what permission marketing is which is
why "he who controls the content also controls
the central nervous system of a niche market."
Which is also why those Net-Giants who have
the means and content to nest, cajole and entertain
a list of not-ready-to buy-yet-but-maybe-soon people
make all the ATM and PAY-PAL cash like Kings.
It's predictable, mathematical and quantifiable marketing.
But it begins with trust.
On both sides.
One where time becomes your buddy and patience
becomes your most loyal new best friend.
My name is Colin Ryane
Imagine if you had this ARTICLE with your name on it.
Do you E-V-E-N have a clue as to the bounty that
such an article like this can harvest you?
Without content provided to HBO they wouldn't
have a cable to stand on. No content = no biz.
What is Google? One big fat filing cabinet.
What would newspapers do or how would CBS survive
without new and relevant content?
What would Paramount Pictures do without their pals
over at DREAMWORKS (see S. Speilberg) who supply
them with a feed of new content?
Radio? A bridge for new content.
Ipod and iPhones are content driven.
Content makes the world hum.
Now you know what all Big Fish knew ages ago.
Quick, grab a highlighter and high light this.
Here is the concept:
Here is what divides the rich amongst the struggling on-line.
The ones who make all the Pay-Pal cash and who Hercules
themselves via e-Marketing are the same old crowd.
These are the Digital Royalty
who have the means to cajole, muse, entertain, educate and
twists their fans into more bank. The keyword is content.
If you are late to lunch or just behind the curve, chances are you
are now paying to watch someone who knew this "secret" of the
Web 2.0 user interface 20 Moons ago.
Okay. Lets review. Content is King.
My name is Colin Ryane
Colin Ryane ~